springbox
Central Market
When a highly experiential brand lacks flavor online, it’s time to get cooking. We whipped up a fresh look and feel and filled it with sweet — and valuable — content.
The addition of a content management system (CMS) and a robust recipe database make both seasonal refreshes and regular store updates possible. A new blog allows staff "foodies" to share their expertise to engage customers.
With the redesign in place, we launched a series of social campaigns to extend the brand’s reach, build loyal online following, and drive traffic back to the site and into the stores.
Central Market
When a highly experiential brand lacks flavor online, it’s time to get cooking. We whipped up a fresh look and feel and filled it with sweet — and valuable — content.
The addition of a content management system (CMS) and a robust recipe database make both seasonal refreshes and regular store updates possible. A new blog allows staff "foodies" to share their expertise to engage customers.
With the redesign in place, we launched a series of social campaigns to extend the brand’s reach, build loyal online following, and drive traffic back to the site and into the stores.