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Dell Social Prom

We built a microsite challenging high schools to show Dell why they should win the ultimate prom, complete with celebrity DJ, ultra-chic décor and incredible edibles. Videos were made, viewed and voted upon — a whopping 129,174 times. In all the excitement, Dell’s Facebook audience grew by more than 19,000 fans.

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Uploaded on July 13, 2010
Taken on July 13, 2010