springbox
Dell Social Analytics
To help Dell prove the value of social programs, we created a custom metrics package that tracks fan growth and engagement levels. It also tracks fan activity back to Dell.com to measure buying behavior. Ultimately, Dell can see how social investment impacts revenue and profitability of the business. Take a look:
In social networking, change is a constant. So we constantly monitored trends to identify new social opportunities for Dell. Concepts are executed with minimal effort and measured for performance. If an idea takes off, it can be scaled out to a broader platform. If it fails, it is discarded before a significant investment has been made. This approach keeps the strategy fresh, relevant and fun.
Dell Social Analytics
To help Dell prove the value of social programs, we created a custom metrics package that tracks fan growth and engagement levels. It also tracks fan activity back to Dell.com to measure buying behavior. Ultimately, Dell can see how social investment impacts revenue and profitability of the business. Take a look:
In social networking, change is a constant. So we constantly monitored trends to identify new social opportunities for Dell. Concepts are executed with minimal effort and measured for performance. If an idea takes off, it can be scaled out to a broader platform. If it fails, it is discarded before a significant investment has been made. This approach keeps the strategy fresh, relevant and fun.