springbox
Dell Adopt a Mini
For a fresh angle on laptop sales, we explored pathos. We ran a contest to give away three Inspiron Mini 10v netbooks via Twitter. the microsite, featuring pictures of lonely laptops plus a video exploring the plight of homeless Minis, challenged users to tweet about what they would do with their very own Mini. The contest generated more than 5,500 tweets, 2,000 TwitPic views and 13,500 YouTube views.
Dell Adopt a Mini
For a fresh angle on laptop sales, we explored pathos. We ran a contest to give away three Inspiron Mini 10v netbooks via Twitter. the microsite, featuring pictures of lonely laptops plus a video exploring the plight of homeless Minis, challenged users to tweet about what they would do with their very own Mini. The contest generated more than 5,500 tweets, 2,000 TwitPic views and 13,500 YouTube views.