The secret to bad content: "An infographic about how great I am."

Content marketers and PR thought leaders at the PR Summit shared their thoughts on what makes bad content.

 

Watch the video:

Insiders' Guide to Creating Bad Content

 

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In this photo:

Jason Miller, LinkedIn, @JasonMillerCA

 

Full quote: "It is going to be a 150 page ebook all about myself, starting with how great I am, and finishing off with how much better I am than anybody else out there. Then I’m going to repurpose that into an infographic about how great I am, and then how great the product is or the company that I’m working for is. That’s it in a nutshell."

 

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5th Annual PR Summit Conference

June 17, 2014

The Old Mint, San Francisco

 

#SFPRSummit

Done