The secret to bad content: "Highly personal content that is relevant to nobody else"

Content marketers and PR thought leaders at the PR Summit shared their thoughts on what makes bad content.

 

Watch the video:

Insiders' Guide to Creating Bad Content

 

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In this photo:

Cassie Phillipps, Failcon, @webwallflower

 

Full quote: "It’s highly personal only to me. It is relevant to nobody else. It’s at least 3,000 words long with no page breaks and no pictures."

 

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5th Annual PR Summit Conference

June 17, 2014

The Old Mint, San Francisco

 

#SFPRSummit

Done