The secret to bad content: "Cram as many facts and figures as possible."

Content marketers and PR thought leaders at the PR Summit shared their thoughts on what makes bad content.

 

Watch the video:

Insiders' Guide to Creating Bad Content

 

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In this photo:

Steve Farnsworth, Steveology Group, @steveology

 

Full quote:

"Make an infographic, and put as many facts and figures as I could possibly cram into that. Make no sense at all."

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5th Annual PR Summit Conference

June 17, 2014

The Old Mint, San Francisco

 

#SFPRSummit

Done