The secret to bad content: "One of those Nigerian spam emails. Just take it, copy paste it, and see how it does."

Content marketers and PR thought leaders at the PR Summit shared their thoughts on what makes bad content.

 

Watch the video:

Insiders' Guide to Creating Bad Content

 

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In this photo:

Gleb Budman, Backblaze, @GlebBudman

 

Full quote:

"I think I would take one of those Nigerian spam emails first. Just take it, copy paste it, and see how it does."

 

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5th Annual PR Summit Conference

June 17, 2014

The Old Mint, San Francisco

 

#SFPRSummit

Done