chad BING
Open Doors USA stationery redesign 2010
Used approved color palette to redesign stationery. A generic look with slight variation was used for the more frequently recurring emails to smaller audiences.
For the monthly direct response email and monthly newsletter (both to entire housefile), a more distinct look was given. The direct response email stationery incorporates stronger visuals, brighter colors, larger typography, clearer/stronger calls to action. Because a large portion of monthly web revenue depends on this piece, it needed to stand out.
The newsletter stationery adopted a look that resembled both the print version of the newsletter and the generic stationery. The existing newsletter logo was used next to a watermark of the company logo (to demonstrate parent brand relationship). The newsletter stationery header strongly echoes the look and feel of the 2010 website redesign (also launched in Aug 2010). This decision to go with this look was further reinforced when we considered that users would be navigating primarily to content pages. The stationery design made this transition relatively seamless.
I designed and built all the HTML templates following best practices for email, which can be extremely finicky. All stationery was implemented in August 2010 and is currently in use.
Find me on Linkedin: www.linkedin.com/in/chadbingle
Open Doors USA stationery redesign 2010
Used approved color palette to redesign stationery. A generic look with slight variation was used for the more frequently recurring emails to smaller audiences.
For the monthly direct response email and monthly newsletter (both to entire housefile), a more distinct look was given. The direct response email stationery incorporates stronger visuals, brighter colors, larger typography, clearer/stronger calls to action. Because a large portion of monthly web revenue depends on this piece, it needed to stand out.
The newsletter stationery adopted a look that resembled both the print version of the newsletter and the generic stationery. The existing newsletter logo was used next to a watermark of the company logo (to demonstrate parent brand relationship). The newsletter stationery header strongly echoes the look and feel of the 2010 website redesign (also launched in Aug 2010). This decision to go with this look was further reinforced when we considered that users would be navigating primarily to content pages. The stationery design made this transition relatively seamless.
I designed and built all the HTML templates following best practices for email, which can be extremely finicky. All stationery was implemented in August 2010 and is currently in use.
Find me on Linkedin: www.linkedin.com/in/chadbingle