Sochi 2014 Winter Games
Sochi 2014 Emblem
Sochi 2014 Decenber 01, 2009 launched its new brand, emblem and tagline, introducing the first ever Olympic Games emblem that forms a web address to provide a clear emphasis on reaching new audiences through digital platforms.
• First ever use of an internet domain address creating a ‘digital’ Olympic emblem to promote open dialogue between nations and fans
• Hailed as an iconic symbol of contemporary Russia and a key milestone in the preparation of the Games
The brand focuses on building understanding between cultures, showcasing a contemporary Russia and celebrating the most innovative and inspirational Olympic Winter Games ever staged. The Games tagline is ‘Gateway to the Future’, which will be used to promote Sochi 2014 as a catalyst for long-lasting sporting, social, economic and environmental legacy.
© Sochi 2014 Organizing Committee
Sochi 2014 Emblem
Sochi 2014 Decenber 01, 2009 launched its new brand, emblem and tagline, introducing the first ever Olympic Games emblem that forms a web address to provide a clear emphasis on reaching new audiences through digital platforms.
• First ever use of an internet domain address creating a ‘digital’ Olympic emblem to promote open dialogue between nations and fans
• Hailed as an iconic symbol of contemporary Russia and a key milestone in the preparation of the Games
The brand focuses on building understanding between cultures, showcasing a contemporary Russia and celebrating the most innovative and inspirational Olympic Winter Games ever staged. The Games tagline is ‘Gateway to the Future’, which will be used to promote Sochi 2014 as a catalyst for long-lasting sporting, social, economic and environmental legacy.
© Sochi 2014 Organizing Committee