New Museum Print Ads / 20080121.SD850IS.2078 / SML

Conceptual advertising for the New Museum seen at Broadway-Lafayette subway station in SoHo, New York.

 

As seen in the previous photo, the shape resembles the logo for the New Museum and is designed to match the wall-tiling as if it's cut into the wall.

 

Strong and minimalistic. Kudos to whichever agency who did this (please do let me know if you know who did it!)

 

© 2008 See-ming Lee (Blog / Facebook / Flickr / LinkedIn / Network / Orkut / Twitter / Wiki)

Done