BMS Light to Unite for World AIDS Day 2006 Concept: Influence: Page 2 of 11 / 2006-07-18 / SML (agency: IconNicholson)

BMS Light to Unite for World AIDS Day 2006 Concept: Illuminate

 

LightToUnite.org (video demo)

 

Concept: Influence (11 Pages)

+ 1: 7 of the 10 states with the highest HIV/AIDS case rates in teh United States are located in the south

+ 2: The rate of new HIV/AIDS infections in the U.S. has not declined in over 15 years.

+ 3: 1 in 3 new HIV/AIDS infections in the U.S. is a woman

+ 4: Light a candle today. For every candle lit online, Bristol-Myers Squibb will give a donation to help support the fight against HIV/AIDS wherever it's needed most in the U.S.

+ 5: Pass the candle along. To a friend. To two. To as many as you can.

+ 6: Make a donation.

+ 7: Write a personal story.

+ 8: Do whatever you can. Until no one is left in the dark.

+ 9: Behind each candle is a story worth reading. Explore each of them by clicking on a candle below.

+ 10: Click on a highlighted word below to read related stories.

+ 11: Compassion

 

Awards

+ Step Inside Design: Step Best of Web 2007

+ Web Marketing Association (WMA) 2007 WebAward, Outstanding Website

+ World Wide Web Health Awards 2007: Silver

 

IconNicholson Team (IconNicholson / lbi.com / LinkedIn)

Jabe Bloom (Google / LinkedIn)

Jennifer Crowe (Google)

Hillary Savage (Google / LinkedIn)

Mark Hopkins (Google)

Scott Friedberg (Google / LinkedIn)

See-ming Lee (Blog / Google / LinkedIn)

Stephen Baker aka Steve Baker (Google / LinkedIn)

 

Step Inside Design article (StepInsideDesign.com)

September + October 2007 Print Edition

Step 2007 Best of Web

Winning Sites: LightToUnite.org (LightToUnite.org)

 

IconNicholson

“Light is the metaphor for hope and knowledge,” says Gregg Fisher, vice president of Health and Life Science Practice at IconNicholson.

 

So it only seems appropriate that the firm developed an interactive candle-lighting experience for the 2006 Light to Unite website. This annual campaign from Bristol-Myers Squibb raises awareness as well as funds for HIV/AIDS treatment and prevention in the U.S.

 

“When people start to think about AIDS, they often think about Africa,” says See-ming Lee, art director and senior interface engineer. “It’s still a very serious disease in the United States.”

 

—Michelle Taute (LinkedIn) / Writer + Editor

 

Read Full Article

 

Step Inside Design Copyright Notice

Copyright 2007 Step Inside Design. All rights reserved.

 

IconNicholson Team (IconNicholson.com)

Gregg Fisher (LinkedIn)

Jabe Bloom (LinkedIn)

Jennifer Crowe

Mark Hopkins

Scott Friedberg (LinkedIn)

See-ming Lee (Blog / smlDelicious.com / Flickr / LinkedIn)

Stephen Baker (LinkedIn)

 

SML Universe

SML Pro Blog: Light to Unite 2006 = Best of Web 2007 / Step Inside Design

SML Pro Blog: BMS Light to Unite for World AIDS Day 2006 = Web Marketing Association's WebAwards 2007 Outstanding Website

SML Twitter: Ecstatic!

 

SML Copyright Notice

Copyright 2007 See-ming Lee (SML Pro Blog). All rights reserved.

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