FairSkinnedBeauty
In China, light skin is considered most beautiful, so women go to great lengths (and expense) to avoid getting tan. Fair skin is also favored in other parts of Asia, Latin America and Africa. Traditionally, dark skin is associated with working class people (who are outside in the sun a lot), so lighter skin implies one is higher class. An interesting twist on western culture, where having a tan is a desired look.
FairSkinnedBeauty
In China, light skin is considered most beautiful, so women go to great lengths (and expense) to avoid getting tan. Fair skin is also favored in other parts of Asia, Latin America and Africa. Traditionally, dark skin is associated with working class people (who are outside in the sun a lot), so lighter skin implies one is higher class. An interesting twist on western culture, where having a tan is a desired look.