Target interior
P97 lookTarget #1215 (122,824 square feet)
240 Market Drive, Midway Market Square, Elyria, OH
Opened October 10th, 1999
One of my main destinations of this trip was Elyria's Target. I don't document Target salesfloors very often, but I had to make an exception here: aside from a few alterations this place still looks like it did back in 1999! It's one of very, very few stores left in the country with the P97 look, meaning that neon squiggles line the walls of the entire salesfloor and bold-font department signage hangs from the ceiling throughout the store. These features are color-coded blue, yellow, green, and red based on which department they're in. The only real sense of modernization here is the in-store pharmacy converted to a CVS and the former café area walled-off for order pickup. This store is so unchanged that they don't even have any self-checkout lanes! Layout is similar to most other 1990s Targets, with the entrance on the left side of the building, clothing in the building's back left corner, pet care/toys/sporting goods along the back wall, grocery along the right wall, electronics in the front right corner, and housewares/baby products in the middle of the salesfloor. I haven't been inside of a P97 Target in person since Hampton back in February 2009, so I'm super grateful to have had the opportunity to pay this store a visit. The only other P97 Target I know of within a reasonable distance of me is in Aiken, SC, and I hope to someday walk their salesfloor as well!
Target interior
P97 lookTarget #1215 (122,824 square feet)
240 Market Drive, Midway Market Square, Elyria, OH
Opened October 10th, 1999
One of my main destinations of this trip was Elyria's Target. I don't document Target salesfloors very often, but I had to make an exception here: aside from a few alterations this place still looks like it did back in 1999! It's one of very, very few stores left in the country with the P97 look, meaning that neon squiggles line the walls of the entire salesfloor and bold-font department signage hangs from the ceiling throughout the store. These features are color-coded blue, yellow, green, and red based on which department they're in. The only real sense of modernization here is the in-store pharmacy converted to a CVS and the former café area walled-off for order pickup. This store is so unchanged that they don't even have any self-checkout lanes! Layout is similar to most other 1990s Targets, with the entrance on the left side of the building, clothing in the building's back left corner, pet care/toys/sporting goods along the back wall, grocery along the right wall, electronics in the front right corner, and housewares/baby products in the middle of the salesfloor. I haven't been inside of a P97 Target in person since Hampton back in February 2009, so I'm super grateful to have had the opportunity to pay this store a visit. The only other P97 Target I know of within a reasonable distance of me is in Aiken, SC, and I hope to someday walk their salesfloor as well!