Technical Bag

Brief: Re-Brand Pampers, based on the existing essence of the brand, also focusing on translating qualities and values that they believe in. The idea doesn't have to be commercially successful and only has to be a concept, ready to present.

 

Pampers started off as a brand, set up to remove waste produced by children. As the brand developed, they have become the market leaders by creating innovative ideas, to make themselves more advanced.

 

We choose to go into camping. We thought that the relationship of being active, being dry and comfortable all related to camping.

 

The three key words which we took from Pampers that stood out to us the most were:

Dryness

Comfort

Active

 

This is one of the products created. They all have special qualities that relate back to the idea of Pampers being innovative.

 

This has been created from scratch using Illustrator for basic shapes and Photoshop for overlaying textures.

Done