Boddingtons Brewery Chimney
Boddingtons Brewery was a regional brewery in Manchester, England, which owned pubs throughout the North West. Boddingtons was best known for Boddingtons Bitter (Boddies), a straw-golden, hoppy bitter which was one of the first beers to be packaged in cans containing a widget, giving it a creamy draught-style head. In the 1990s, the beer was promoted as The Cream of Manchester in a popular advertising campaign credited with raising Manchester's profile. Boddingtons became one of the city's most famous products after Manchester United and Coronation Street.
Whitbread bought Boddingtons Brewery in 1989 and Boddingtons Bitter received an increased marketing budget and nationwide distribution. Boddingtons achieved its peak market share in 1997 and at the time was exported to over forty countries. Boddingtons beer brands are now owned by the global brewer Anheuser–Busch InBev which acquired the Whitbread Beer Company in 2000. Strangeways Brewery closed in 2004 and production of pasteurised (keg and can) Boddingtons was moved to Samlesbury in Lancashire. Production of the cask conditioned beer moved to Hydes Brewery in Moss Side, Manchester, until it was discontinued in 2012, ending the beer's association with the city.
In May 2010 it was speculated in The Times that InBev (Anheuser-Busch InBev from 2008 onwards) would attempt to sell the Boddingtons brand to another brewer after its failed attempt to sell the UK rights to Bass ale. The newspaper was damning of what it perceived as InBev's mismanagement of the brand, which had "declined under AB InBev's hands. The brand was once a leading part of the old Whitbread Beer Company, but its fortunes had dwindled since the closure in 2005 of the Strangeways Brewery."
In 2010 Boddingtons was the sixth-highest selling bitter in the United Kingdom, although sales had dropped by almost three quarters since the takeover by Anheuser–Busch InBev in 2000
Wikipedia
Boddingtons Brewery Chimney
Boddingtons Brewery was a regional brewery in Manchester, England, which owned pubs throughout the North West. Boddingtons was best known for Boddingtons Bitter (Boddies), a straw-golden, hoppy bitter which was one of the first beers to be packaged in cans containing a widget, giving it a creamy draught-style head. In the 1990s, the beer was promoted as The Cream of Manchester in a popular advertising campaign credited with raising Manchester's profile. Boddingtons became one of the city's most famous products after Manchester United and Coronation Street.
Whitbread bought Boddingtons Brewery in 1989 and Boddingtons Bitter received an increased marketing budget and nationwide distribution. Boddingtons achieved its peak market share in 1997 and at the time was exported to over forty countries. Boddingtons beer brands are now owned by the global brewer Anheuser–Busch InBev which acquired the Whitbread Beer Company in 2000. Strangeways Brewery closed in 2004 and production of pasteurised (keg and can) Boddingtons was moved to Samlesbury in Lancashire. Production of the cask conditioned beer moved to Hydes Brewery in Moss Side, Manchester, until it was discontinued in 2012, ending the beer's association with the city.
In May 2010 it was speculated in The Times that InBev (Anheuser-Busch InBev from 2008 onwards) would attempt to sell the Boddingtons brand to another brewer after its failed attempt to sell the UK rights to Bass ale. The newspaper was damning of what it perceived as InBev's mismanagement of the brand, which had "declined under AB InBev's hands. The brand was once a leading part of the old Whitbread Beer Company, but its fortunes had dwindled since the closure in 2005 of the Strangeways Brewery."
In 2010 Boddingtons was the sixth-highest selling bitter in the United Kingdom, although sales had dropped by almost three quarters since the takeover by Anheuser–Busch InBev in 2000
Wikipedia