Hog Hanging Fashions at Woolco - December 1973 - Shot on Film
To apparently help liven up an otherwise dull, dreary after-Christmas season, management had Hog hang some women's fashions from Woolco's ceiling, presumably the ceiling tile and not the lights. (You can see something like it at the far right of the photo.) This would theoretically attract the shoppers (mostly the women out during the day) to see if there were any bargains and any other attractive clothes they might feel they have to buy, given what they had presumably spent already for Christmas.
Hog was preparing the store for what was commonly known in those days in retail as "The White Sale." How it got that name, I have no idea. Perhaps it was because bedding was among the items stores wanted to move, and sheets and pillow cases were generally white (still are, for the most part, but other patterns and colors have dominated department stores).
Anyway, it appears Hog was pretty familiar with this task. I don't know how long he had worked at the store before I had come on board the previous July, but he seemed to do his job well.
This photo was taken with a Minolta SLR, using Kodak Ektachrome Tungsten, rated at ASA 160, capturing it with a Minolta 80-200mm zoom lens. I didn't want to zoom in too close, just enough so he wouldn't be a speck in the distance. I did very little color correcting in Photoshop, which is why the florescent lights look more "normal." I didn't have to worry about getting the flesh tones in Hog's face accurate. And the bluish cast also helps in depicting the more cold and relative colorless nature of both the store and the season.
Hog Hanging Fashions at Woolco - December 1973 - Shot on Film
To apparently help liven up an otherwise dull, dreary after-Christmas season, management had Hog hang some women's fashions from Woolco's ceiling, presumably the ceiling tile and not the lights. (You can see something like it at the far right of the photo.) This would theoretically attract the shoppers (mostly the women out during the day) to see if there were any bargains and any other attractive clothes they might feel they have to buy, given what they had presumably spent already for Christmas.
Hog was preparing the store for what was commonly known in those days in retail as "The White Sale." How it got that name, I have no idea. Perhaps it was because bedding was among the items stores wanted to move, and sheets and pillow cases were generally white (still are, for the most part, but other patterns and colors have dominated department stores).
Anyway, it appears Hog was pretty familiar with this task. I don't know how long he had worked at the store before I had come on board the previous July, but he seemed to do his job well.
This photo was taken with a Minolta SLR, using Kodak Ektachrome Tungsten, rated at ASA 160, capturing it with a Minolta 80-200mm zoom lens. I didn't want to zoom in too close, just enough so he wouldn't be a speck in the distance. I did very little color correcting in Photoshop, which is why the florescent lights look more "normal." I didn't have to worry about getting the flesh tones in Hog's face accurate. And the bluish cast also helps in depicting the more cold and relative colorless nature of both the store and the season.