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The Show Must Go On... Someday

This is the lobby to the Pacific Theaters at the Americana. This also has had a lot of people in line, going to see a movie at one of 18 screens there. But, like film production, exhibition is also suffering. Yes, people can watch DVDs, Blu-Rays, or streaming services as Netflix, or just watch regular TV. But it doesn't help this type of business.

 

Ironically, during the Great Depression, theaters did extremely well. Operation was cheap, and admission averaged anywhere from five cents to twenty-five cents. And for another ten cents one could buy a bag of popcorn. For people out of work and nothing else to do, ten cents for a movie and another ten cents for popcorn was just the thing. And one could stay inside and watch double features, selected short subjects, newsreels, and cartoons. But because this current crisis also affects production and exhibition, rendering close contact a problem, even theaters can't thrive during this period. Only home video, and only for product that already exists.

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Uploaded on May 4, 2020
Taken on April 26, 2020