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Benchmarking - Online Utility

We provide thorough analysis and benchmarking of competitive features and functionality in order to breakthrough the clutter.

 

In this case, the reeboot team studied online retail trends and functionality for branded applications and distributed functionality modules that would drive sales on third party retail websites, while creating value for shoppers.

 

The strategy ultimately was to create engagement modules that would be useful for shoppers, rather than interrupting there experience with advertising.

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Uploaded on August 23, 2009
Taken on August 23, 2009