r-e-t-r-o-g-a-l
U.S. Rubber Company, 1944
When winter comes will the old town run?
There never was a day when your car, your next-door neighbor's car, every car in your block and in your town were so mightily important as they are today.
And there never was a day when your local, independent tire dealer was so vitally important to you and to every car owner and truck and bus owner, every farm tractor owner in your community. With the skill that comes from experience, he puts new, safe, non-skid treads on old, worn tires. He checks your battery. He tests your anti-freeze. He inspects and inflates and repairs your tires.
Rain or snow, fair of foul, it's his job to help you keep your car running right on through the war. And he'll do his job because he has a stake in the community. He guards the tires...and the cars...that make the old town run.
Art by Witold Gordon
U.S. Rubber Company, 1944
When winter comes will the old town run?
There never was a day when your car, your next-door neighbor's car, every car in your block and in your town were so mightily important as they are today.
And there never was a day when your local, independent tire dealer was so vitally important to you and to every car owner and truck and bus owner, every farm tractor owner in your community. With the skill that comes from experience, he puts new, safe, non-skid treads on old, worn tires. He checks your battery. He tests your anti-freeze. He inspects and inflates and repairs your tires.
Rain or snow, fair of foul, it's his job to help you keep your car running right on through the war. And he'll do his job because he has a stake in the community. He guards the tires...and the cars...that make the old town run.
Art by Witold Gordon