MQN - Expositie Palimpsest #14 - Thinking outside the box
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The phrase originates from a simile that draws a person’s thought in comparison to a box and how anything outside seems far-fetched and unachievable. It comes from the advertisement and marketing world where products compete for space in the market. Thinking outside the box helps the product life-cycle to become longer. The literary origin can be traced to the 20th century. Source: theidioms.com
MQN - Expositie Palimpsest #14 - Thinking outside the box
Photo.
---
The phrase originates from a simile that draws a person’s thought in comparison to a box and how anything outside seems far-fetched and unachievable. It comes from the advertisement and marketing world where products compete for space in the market. Thinking outside the box helps the product life-cycle to become longer. The literary origin can be traced to the 20th century. Source: theidioms.com