POLI.design
Services for Smart Citizens. Why Design is increasingly becoming Behavior Design with Mark Vanderbeeken
27 Novembre 2013
Campus Bovisa
In our work, more and more interaction design, digital design, urban design, mobility design and strategic design is converging into the design of services, i.e. a well-considered eco-systemic platform that surrounds the activity, the device or the interaction. But to design a service well, we need to go beyond the simple model of touchpoint design or customer journey design. We need to be able to design for behavior and often design for behavioral change. To do this, weto really understand and model behaviors and this means harking back to the psychological, cognitive and biological underpinnings of behavior. During his talk Mark will discuss how to transfer insights and practices from the humanities into design concepts.
Services for Smart Citizens. Why Design is increasingly becoming Behavior Design with Mark Vanderbeeken
27 Novembre 2013
Campus Bovisa
In our work, more and more interaction design, digital design, urban design, mobility design and strategic design is converging into the design of services, i.e. a well-considered eco-systemic platform that surrounds the activity, the device or the interaction. But to design a service well, we need to go beyond the simple model of touchpoint design or customer journey design. We need to be able to design for behavior and often design for behavioral change. To do this, weto really understand and model behaviors and this means harking back to the psychological, cognitive and biological underpinnings of behavior. During his talk Mark will discuss how to transfer insights and practices from the humanities into design concepts.