GUM (Department Store) Red Square, Moscow, Russian Federation.

GUM (Russian: ГУМ, pronounced [gum], an abbreviation of Russian: Главный универсальный магазин, romanized: Glavnyy universalnyy magazin, lit. 'Main Universal Store') is the main department store in many cities of the former Soviet Union, known as State Department Store (Russian: Государственный универсальный магазин, romanized: Gosudarstvennyy universalnyy magazin) during the Soviet era (until 1991). Similarly named stores operated in some Soviet republics and in post-Soviet states.

 

The most famous GUM is the large store facing Red Square in the Kitai-gorod area – itself traditionally a mall of Moscow. Originally, and today again, the building functions as a shopping mall. During most of the Soviet period it was essentially a department store as there was one vendor: the Soviet State. Before the 1920s the location was known as the Upper Trading Rows (Russian: Верхние торговые ряды, romanized: Verkhniye Torgovyye Ryady).

 

As of 2021, GUM carries over 100 different brands,[1] and has cafes and restaurants inside the mall.

 

Moscow GUM

Design and structure

With the façade extending for 242 m (794 ft) along the eastern side of Red Square, the Upper Trading Rows were built between 1890 and 1893 by Alexander Pomerantsev (responsible for architecture) and Vladimir Shukhov (responsible for engineering). The trapezoidal building features a combination of elements of Russian medieval architecture and a steel framework and glass roof, a similar style to the great 19th-century railway stations of London. William Craft Brumfield described the GUM building as "a tribute both to Shukhov's design and to the technical proficiency of Russian architecture toward the end of the 19th century".

 

The glass-roofed design made the building unique at the time of construction. The roof, the diameter of which is 14 m (46 ft), looks light, but it is a firm construction made of more than 50,000 metal pods (about 743 t (819 short tons)), capable of supporting snowfall accumulation. Illumination is provided by huge arched skylights of iron and glass, each weighing some 740 t (820 short tons) and containing in excess of 20,000 panes of glass. The facade is divided into several horizontal tiers, lined with red Finnish granite, Tarusa marble, and limestone. Each arcade is on three levels, linked by walkways of reinforced concrete.

 

History

Catherine II of Russia commissioned Giacomo Quarenghi, a Neoclassical architect from Italy, to design a huge trade area along the east side of Red Square. However, that building was lost to the 1812 Fire of Moscow and replaced by trading rows designed by Joseph Bove. In turn, the current structure opened in 1894, replacing Bove's.

 

By the time of the Russian Revolution of 1917, the building contained some 1,200 stores. After the Revolution, GUM was nationalized. During the NEP period (1921–28), however, GUM as a State Department Store operated as a model retail enterprise for consumers throughout Russia regardless of class, gender, and ethnicity. GUM's stores were used to further Bolshevik goals of rebuilding private enterprise along socialist lines and "democratizing consumption for workers and peasants nationwide". In the end, GUM's efforts to build communism through consumerism were unsuccessful and arguably "only succeeded in alienating consumers from state stores and instituting a culture of complaint and entitlement".

 

GUM continued to be used as a department store until Joseph Stalin converted it into office space in 1928 for the committee in charge of his first Five Year Plan.[4] After the suicide of Stalin's wife Nadezhda in 1932, the GUM was used briefly to display her body.

 

After reopening as a department store in 1953, GUM became one of the few stores in the Soviet Union that did not have shortages of consumer goods, and the queues of shoppers were long, often extending entirely across Red Square.

 

Several times during the 1960s and 1970s, the Second Secretary of the Communist Party Mikhail Suslov, who hated having a department store facing Lenin's Mausoleum, tried to convert GUM into an exhibition hall and museum showcasing the achievements of the Soviet Union and Communism, without the knowledge of General Secretary Leonid Brezhnev. Each time, however, Brezhnev was tipped off and put a stop to such plans.

 

At the end of the Soviet era, GUM was partially, then fully, privatized, and it had a number of owners before it ended up being owned by the supermarket company Perekrestok. In May 2005, a 50.25% interest was sold to Bosco di Ciliegi, a Russian luxury goods distributor and boutique operator. As a private shopping mall, it was renamed in such a fashion that it could maintain its old acronym. The first word Gosudarstvennyi ("state") has been replaced with Glavnyi ("main"), so that GUM is now an abbreviation for "Main Universal Store".

 

Red Square (Russian: Красная площадь, romanized: Krasnaya ploshchad', IPA: [ˈkrasnəjə ˈploɕːɪtʲ]) is one of the oldest and largest squares in Moscow, the capital of Russia. It is located in Moscow's historic centre, in the eastern walls of the Kremlin. It is the city's most prominent landmark, with famous buildings such as Saint Basil's Cathedral, Lenin's Mausoleum and the GUM department store. It has been a UNESCO World Heritage Site since 1990. Red Square has been the scene of executions, demonstrations, riots, parades, and speeches. Almost 800,000 square feet (73,000 square metres), it lies directly east of the Kremlin and north of the Moskva River. A moat that separated the square from the Kremlin was paved over in 1812.

 

Moscow is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million residents within the city limits, over 18.8 million residents in the urban area, and over 21.5 million residents in the metropolitan area. The city covers an area of 2,511 square kilometers (970 sq mi), while the urban area covers 5,891 square kilometers (2,275 sq mi), and the metropolitan area covers over 26,000 square kilometers (10,000 sq mi). Moscow is among the world's largest cities, being the most populous city entirely in Europe, the largest urban and metropolitan area in Europe, and the largest city by land area on the European continent.

 

First documented in 1147, Moscow grew to become a prosperous and powerful city that served as the capital of the Grand Duchy of Moscow. When the Tsardom of Russia was proclaimed, Moscow remained the political and economic center for most of its history. Under the reign of Peter the Great, the Russian capital was moved to the newly founded city of Saint Petersburg in 1712, diminishing Moscow's influence. Following the Russian Revolution and the establishment of the Russian SFSR, the capital was moved back to Moscow in 1918, where it later became the political center of the Soviet Union. In the aftermath of the dissolution of the Soviet Union, Moscow remained the capital city of the newly established Russian Federation.

 

The northernmost and coldest megacity in the world, Moscow is governed as a federal city, where it serves as the political, economic, cultural, and scientific center of Russia and Eastern Europe. As an alpha world city, Moscow has one of the world's largest urban economies. The city is one of the fastest-growing tourist destinations in the world, and is one of Europe's most visited cities. Moscow is home to the sixth-highest number of billionaires of any city in the world. The Moscow International Business Center is one of the largest financial centers in Europe and the world, and features the majority of Europe's tallest skyscrapers. Moscow was the host city of the 1980 Summer Olympics, and one of the host cities of the 2018 FIFA World Cup.

 

As the historic core of Russia, Moscow serves as the home of numerous Russian artists, scientists, and sports figures due to the presence of its various museums, academic and political institutions, and theaters. The city is home to several UNESCO World Heritage Sites and is well known for its display of Russian architecture, particularly its historic Red Square, and buildings such as the Saint Basil's Cathedral and the Moscow Kremlin, of which the latter serves as the seat of power of the Government of Russia. Moscow is home to many Russian companies in numerous industries and is served by a comprehensive transit network, which includes four international airports, ten railway terminals, a tram system, a monorail system, and most notably the Moscow Metro, the busiest metro system in Europe, and one of the largest rapid transit systems in the world. The city has over 40 percent of its territory covered by greenery, making it one of the greenest cities in the world.

 

Russia (Russian: Россия, romanized: Rossiya), or the Russian Federation,[b] is a country spanning Eastern Europe and North Asia. It is the largest country in the world by area, extending across eleven time zones. It shares land boundaries with fourteen countries.[c] It is the world's ninth-most populous country and Europe's most populous country. The country's capital as well as its largest city is Moscow. Saint Petersburg is Russia's second-largest city and cultural capital. Other major urban areas in the country include Novosibirsk, Yekaterinburg, Nizhny Novgorod, Chelyabinsk, Krasnoyarsk, Kazan, Krasnodar and Rostov-on-Don.

 

The East Slavs emerged as a recognised group in Europe between the 3rd and 8th centuries CE. The first East Slavic state, Kievan Rus', arose in the 9th century, and in 988, it adopted Orthodox Christianity from the Byzantine Empire. Rus' ultimately disintegrated, with the Grand Duchy of Moscow growing to become the Tsardom of Russia. By the early 18th century, Russia had vastly expanded through conquest, annexation, and the efforts of Russian explorers, developing into the Russian Empire, which remains the third-largest empire in history. However, with the Russian Revolution in 1917, Russia's monarchic rule was abolished and eventually replaced by the Russian SFSR—the world's first constitutionally socialist state. Following the Russian Civil War, the Russian SFSR established the Soviet Union with three other Soviet republics, within which it was the largest and principal constituent. At the expense of millions of lives, the Soviet Union underwent rapid industrialisation in the 1930s and later played a decisive role for the Allies in World War II by leading large-scale efforts on the Eastern Front. With the onset of the Cold War, it competed with the United States for global ideological influence. The Soviet era of the 20th century saw some of the most significant Russian technological achievements, including the first human-made satellite and the first human expedition into outer space.

 

In 1991, the Russian SFSR emerged from the dissolution of the Soviet Union as the independent Russian Federation. A new constitution was adopted, which established a federal semi-presidential system. Since the turn of the century, Russia's political system has been dominated by Vladimir Putin, under whom the country has experienced democratic backsliding and a shift towards authoritarianism. Russia has been militarily involved in a number of conflicts in former Soviet states and other countries, including its war with Georgia in 2008 and annexation of Crimea in 2014 from neighbouring Ukraine, followed by the further annexation of four other regions in 2022 during an ongoing invasion.

 

Internationally, Russia ranks among the lowest in measurements of democracy, human rights and freedom of the press; the country also has high levels of perceived corruption. The Russian economy ranks 11th by nominal GDP, relying heavily on its abundant natural resources, and 68th by GDP per capita. Its mineral and energy sources are the world's largest, and its figures for oil production and natural gas production rank highly globally. Russia possesses the largest stockpile of nuclear weapons and has the third-highest military expenditure. The country is a permanent member of the United Nations Security Council; a member state of the G20, SCO, BRICS, APEC, OSCE, and WTO; and the leading member state of post-Soviet organisations such as CIS, CSTO, and EAEU/EEU. Russia is home to 30 UNESCO World Heritage Sites.

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