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Schaltraum Architects Identity – Website

Graphic identity, website and logo design for Schaltraum Architects from Hamburg, Germany. A minimalistic black and white layout that uses a lot of white space creates a professional appeal and provides an effective stage for Schaltraum’s glossy architectural images.

 

www.schaltraum.net

 

The website is designed using a strict grid that leaves a lot of space for big images.

 

Text boxes that pick up a color from the image next to it liven up the look of the pages.

 

Website design by Philipp Zurmöhle, programming by slim | schütze lorth interactive media.

 

In an architectural groundplan a “Schaltraum” (german) is a room that can be assigned to different usage purposes. The turned letters L and T in the logo visually create this room and subtly show the versatility of the studio.

 

The stylized measurement line is used as a graphical element that interacts with the logo.

 

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Uploaded on February 2, 2015