VON & ZU BUCH Book Shop Identity

I recently opened my own book store connected to Café Mainheim in Nürnberg. The assortment covers books that are especially well made.

 

The name VON & ZU BUCH plays with how people used to call me “Herr Von und Zu”, because of my last name. The German words “von” and “zu” also mean “from me to you” – I pick special books and you can enjoy them.

 

The horizontal line in the minimal logo resembles one of the little book shelves in the shop.

Done