Philipp Zurmoehle
VON & ZU BUCH Book Shop Identity
I recently opened my own book store connected to Café Mainheim in Nürnberg. The assortment covers books that are especially well made.
The name VON & ZU BUCH plays with how people used to call me “Herr Von und Zu”, because of my last name. The German words “von” and “zu” also mean “from me to you” – I pick special books and you can enjoy them.
The ampersand can be used as a secondary logo and contains the forms of the letters V and Z from the name.
VON & ZU BUCH Book Shop Identity
I recently opened my own book store connected to Café Mainheim in Nürnberg. The assortment covers books that are especially well made.
The name VON & ZU BUCH plays with how people used to call me “Herr Von und Zu”, because of my last name. The German words “von” and “zu” also mean “from me to you” – I pick special books and you can enjoy them.
The ampersand can be used as a secondary logo and contains the forms of the letters V and Z from the name.