a.soehnlen
First National Bank Logo
First National Bank. The name alone tells you about the company. They take themselves seriously, and... their logo shows no sign of it. The words beneath the logo are in a standard computer font, and the logo has more then a couple issues. The forced ligature between the 'F' and 'n' makes the bottom of the logo look like it says 'mb', not 'Fnb'. The counterspace in the 'b' is off-center, and because it's not actually knocked out and is instead an oval, at smaller sizes the b would look like a white blob.
The drop shadow doesn't exactly hurt the design, but also doesn't help it in the slightest. It takes what is already a bad logo and just makes it look like it was thrown into Adobe Photoshop. The modifications to the 'F' are both distracting and puzzling - the crossbar on the 'f' is a much more informal take on the letter then the rest of the logo, but the hardness of the continuation of the top of the F is completely at odds to the roundness of the font.
Overall, it seems that the designer of this logo knew just enough about typography to be dangerous. All the 'fancy' things that a designer learns that they can do are all stuffed into this logo.
First National Bank Logo
First National Bank. The name alone tells you about the company. They take themselves seriously, and... their logo shows no sign of it. The words beneath the logo are in a standard computer font, and the logo has more then a couple issues. The forced ligature between the 'F' and 'n' makes the bottom of the logo look like it says 'mb', not 'Fnb'. The counterspace in the 'b' is off-center, and because it's not actually knocked out and is instead an oval, at smaller sizes the b would look like a white blob.
The drop shadow doesn't exactly hurt the design, but also doesn't help it in the slightest. It takes what is already a bad logo and just makes it look like it was thrown into Adobe Photoshop. The modifications to the 'F' are both distracting and puzzling - the crossbar on the 'f' is a much more informal take on the letter then the rest of the logo, but the hardness of the continuation of the top of the F is completely at odds to the roundness of the font.
Overall, it seems that the designer of this logo knew just enough about typography to be dangerous. All the 'fancy' things that a designer learns that they can do are all stuffed into this logo.