Children's Safe Drinking Water Program
Miracle Program Sign
PSI had an idea that the more wealthy people in the cities can afford to buy PUR and provide it to their families in the villages where they do not have running water and have to drink contaminated water. So, PSI created a campaign called the “Pick Up a Miracle and Send it Back Home.” They’ve teamed up with the largest retailer in Kenya -- Nakumatt, to run the campaign. The pilot was a success for everyone involved, and now they’ll scale it up and support it with radio ads. It will be interesting to see if Kenyans can cross-subsidize PUR in this way through this Miracle program.
Miracle Program Sign
PSI had an idea that the more wealthy people in the cities can afford to buy PUR and provide it to their families in the villages where they do not have running water and have to drink contaminated water. So, PSI created a campaign called the “Pick Up a Miracle and Send it Back Home.” They’ve teamed up with the largest retailer in Kenya -- Nakumatt, to run the campaign. The pilot was a success for everyone involved, and now they’ll scale it up and support it with radio ads. It will be interesting to see if Kenyans can cross-subsidize PUR in this way through this Miracle program.