SoPopular by Per Zennström starring Ash Stymest & Luisa

The current lookbook by Berlin label So Popular "Come as You are" starring Ash Stymest/Select + Luisa/Viva Berlin in a reversed Antonioni "Blow-Up" scenario.

For more, please visit:
perzennstrom.com
10horses

10horses on Vimeo
10horses on YouTube

11horses - "the viral issue"
Per Zennstrom on Twitter
Per Zennstrom on Facebook