Mego's Super Hero dolls from 1979

Ad for Marvel Superhero products produced by different companies. The Mego dolls are on top and Hot Wheels can be seen in the lower right. Is it just me or does the Spider-man mask look like it's something you'd wear to a bank robbery? I remember the utility belts. Seemed odd that Hulk would need or use a utility belt.

 

This ad is from 1979.

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