Amira,Tunisia

Tunisia is becoming more known by its massive adverts which are almost everywhere in Tunisia. These adverts that we pass every day can have a big impact on women. While they may seem provocative for some, they may give confidence to others. It is a kind of empowerment but also there is a kind of imprisonment at the same time. Tunisia is in the process of growing up economically and adverts are playing an important role in the labour market. However, we get the feeling that women are becoming more and more an object rather than a subject. They are targeted by the media to the point when they become unreal and almost impossible to believe. This affects the attitudes and daily lives of women. Some started loving the idealised world and believing what they are seeing in the adverts.

 

Amira Debaieb

Resident of Tunis

 

© Amira Debaieb / Maison des Arts / ODI / PhotoVoice

 

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