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The Reputation Complex
The 'Reputation Complex' is a moving combination of various factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.
MSLGROUP's Chief Strategy Officer Pascal Beucler shares his thoughts on the fast transformation of reputation management and what it means for our clients and for us.
The Reputation Complex
The 'Reputation Complex' is a moving combination of various factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.
MSLGROUP's Chief Strategy Officer Pascal Beucler shares his thoughts on the fast transformation of reputation management and what it means for our clients and for us.