Mo Reilley
Fearless Weirdos
Fearless Weirdos- “FW” is a highly unique concept for clothing in the current clothing market inspired by American and Japanese fashion, music and film entertainment. Fearless weirdos is a popular wearable art and style currently, which fuses “weird” and “cool”. Once known, black oval- modular shaped eyeglasses were associated with weird but now is adopted as cool and unique in an array of vast colors. The color socks shown from short
skinny jeans was once weird nerd alert but now cool. What is cool and expressive is the idea to not always “match to match” colors and consistency of silhouettes and feel as though its “YOU”. Many consumers are more daring and following this movement. Those who once laughed at RX eyeglass wearers now want to wear eyeglasses to be stylish rather than for 20/20 vision. We all know that celebrities and icons are followed by our everyday consumers. Icons and leading artist taking on this movement are those as Jonhny Depp, Kanye West, Black Eye Pea’s and many more.
We see it as a timeless style and not at all a fad but slightly a trend. Not only is it a clothing unit but “movement” reaches out to pop culture and lifestyles. Most of the consumers are youthful and roam around looking for a hang out spots to flaunt their style and be with friends within three leading industries-Music, Film, Food. We propose the idea of pleasing our consumers with Lifestyle clothing infused with a Japanese Soda Bar. So far researching,
we have found no similar store or clothing line offering this concept. The Soda Bar mocks Japanese and American street style on its interiors with widescreen video , music entertainment, and Wi-fi hotspot. Customers can quinch their thirst with a Japanese Soda or answer their munchies purchasing Japanese candies or the abstract Japanese green tea mocha their choice of indoor at the bar or outdoor tables. For American shoppers, not only are
the Japanese candies sweet but the clothing imported from Japan is unique and “sweeter”- a term used in street fashion for “ very unique or awesome’
The “Fearless Weirdo” style is present in Japan and America and is developing more as many previous styles in fashion repeats in the fashion cycle, by combining elements of older styles with newer trends. As well in its Wifi and music world, we will always be on top of latest technologies and trends. FW uses traditional style clothing combined over pop, oldies,
alternative and hip hop style influenced instrumentation in the music and entertainment industry. Our ultimate goal is to be the leading label supplying eyewear, clothing, and entertainment consisting of and feeding off this fashion basis to consumers. Fearless Weirdos opens its doors as a retail store with abstract characteristics giving a versatile vibe on different levels and taste of shopping. We are playful trendy but timeless pieces of other foreign labels with the highlight of a Japanese soda bar selling “Rumane” sodas hits
the niche. The Japanese sodas quinch your shopping thirst for that “hit the spot” snack and refresh to keep the shopping momentum going. Depending on the boutiques mood seasonally there will be small fresh servings of carmelized belgium waffles and icecream at its outdoor cafe tables or inside bar which donations go to benefits and foundations with 75% proceeds goes to that non-profit organization. Not only does Fearless Weirdos serve purpose of fashion but diligently setting positive examples as humanitatrians for the community and world. In addition, any event the store takes on will promote for some foundation and donate proceeds. The spccialty store carries 30% of its own timeless lifestyle label. The remainder includesmoderate and better market price points and clientele of youthful trendy labels and other timeless asian labels. The labels maintain great quality, lux feel for one with rich detailed taste yet simplistic and fashion conscious but moderately priced.
Fearless Weirdos
Fearless Weirdos- “FW” is a highly unique concept for clothing in the current clothing market inspired by American and Japanese fashion, music and film entertainment. Fearless weirdos is a popular wearable art and style currently, which fuses “weird” and “cool”. Once known, black oval- modular shaped eyeglasses were associated with weird but now is adopted as cool and unique in an array of vast colors. The color socks shown from short
skinny jeans was once weird nerd alert but now cool. What is cool and expressive is the idea to not always “match to match” colors and consistency of silhouettes and feel as though its “YOU”. Many consumers are more daring and following this movement. Those who once laughed at RX eyeglass wearers now want to wear eyeglasses to be stylish rather than for 20/20 vision. We all know that celebrities and icons are followed by our everyday consumers. Icons and leading artist taking on this movement are those as Jonhny Depp, Kanye West, Black Eye Pea’s and many more.
We see it as a timeless style and not at all a fad but slightly a trend. Not only is it a clothing unit but “movement” reaches out to pop culture and lifestyles. Most of the consumers are youthful and roam around looking for a hang out spots to flaunt their style and be with friends within three leading industries-Music, Film, Food. We propose the idea of pleasing our consumers with Lifestyle clothing infused with a Japanese Soda Bar. So far researching,
we have found no similar store or clothing line offering this concept. The Soda Bar mocks Japanese and American street style on its interiors with widescreen video , music entertainment, and Wi-fi hotspot. Customers can quinch their thirst with a Japanese Soda or answer their munchies purchasing Japanese candies or the abstract Japanese green tea mocha their choice of indoor at the bar or outdoor tables. For American shoppers, not only are
the Japanese candies sweet but the clothing imported from Japan is unique and “sweeter”- a term used in street fashion for “ very unique or awesome’
The “Fearless Weirdo” style is present in Japan and America and is developing more as many previous styles in fashion repeats in the fashion cycle, by combining elements of older styles with newer trends. As well in its Wifi and music world, we will always be on top of latest technologies and trends. FW uses traditional style clothing combined over pop, oldies,
alternative and hip hop style influenced instrumentation in the music and entertainment industry. Our ultimate goal is to be the leading label supplying eyewear, clothing, and entertainment consisting of and feeding off this fashion basis to consumers. Fearless Weirdos opens its doors as a retail store with abstract characteristics giving a versatile vibe on different levels and taste of shopping. We are playful trendy but timeless pieces of other foreign labels with the highlight of a Japanese soda bar selling “Rumane” sodas hits
the niche. The Japanese sodas quinch your shopping thirst for that “hit the spot” snack and refresh to keep the shopping momentum going. Depending on the boutiques mood seasonally there will be small fresh servings of carmelized belgium waffles and icecream at its outdoor cafe tables or inside bar which donations go to benefits and foundations with 75% proceeds goes to that non-profit organization. Not only does Fearless Weirdos serve purpose of fashion but diligently setting positive examples as humanitatrians for the community and world. In addition, any event the store takes on will promote for some foundation and donate proceeds. The spccialty store carries 30% of its own timeless lifestyle label. The remainder includesmoderate and better market price points and clientele of youthful trendy labels and other timeless asian labels. The labels maintain great quality, lux feel for one with rich detailed taste yet simplistic and fashion conscious but moderately priced.