Hustelou / Michèle
IMG_7198 Souleiado Shop
Started at the end of the 16th century in the port of Marseille where the boats bring cotton fabric from India in bright colors, followed by 75 years of prohibition, then by a nationwide success, and a near death, the “indienne’s” history has been mesmerizing generations of entrepreneurs and has a destiny like no other fabrics.
The SOULEIADO brand was created by Charles Deméry in 1939. It is his wife, Helene, who launched in 1947 under the influence of Madame Vachon from Saint-Tropez, a real fashion icon in the south of France, a collection of dresses. Success is quickly here and SOULEIADO becomes a well-known high-end fashion brand.
In 1952, the company employs more than 300 employees and 80% of its sales are made overseas. The 1960’s are a quiet decade and the brand knows a revival at the end of the 1970’s following the arrival of Chantal Thomass as head of design. She embodies the SOULEIADO style from the end of the 1970’s. The brand is recognised for its creativity and is welcomed among the close knit circle of luxury brands. In 1986 the brand has more than 2000 points of sale throughout the world. It is a member of the Comité Colbert and sports proudly the colors of Provence.
However, SOULEIADO slowly sinks back to sleep in its Hotel d’Aiminy and its museum, a witness of its magnificent past…
In April 2009, Daniel and Stephane RICHARD, both born in Provence, buy SOULEIADO. They decide to give the brand a new life.
In SOULEIADO’s hotel particulier in the heart of Tarascon, a new team digs deep into the brand’s legacy, its thousand of textile, print blocks and drawing archives, a real treasure hunt spanning 360 years of collecting the heritage of the last “indienneurs”, the “indienne” prints manufacturers.
The brand is back in the fashion landscape and once again delights women.
IMG_7198 Souleiado Shop
Started at the end of the 16th century in the port of Marseille where the boats bring cotton fabric from India in bright colors, followed by 75 years of prohibition, then by a nationwide success, and a near death, the “indienne’s” history has been mesmerizing generations of entrepreneurs and has a destiny like no other fabrics.
The SOULEIADO brand was created by Charles Deméry in 1939. It is his wife, Helene, who launched in 1947 under the influence of Madame Vachon from Saint-Tropez, a real fashion icon in the south of France, a collection of dresses. Success is quickly here and SOULEIADO becomes a well-known high-end fashion brand.
In 1952, the company employs more than 300 employees and 80% of its sales are made overseas. The 1960’s are a quiet decade and the brand knows a revival at the end of the 1970’s following the arrival of Chantal Thomass as head of design. She embodies the SOULEIADO style from the end of the 1970’s. The brand is recognised for its creativity and is welcomed among the close knit circle of luxury brands. In 1986 the brand has more than 2000 points of sale throughout the world. It is a member of the Comité Colbert and sports proudly the colors of Provence.
However, SOULEIADO slowly sinks back to sleep in its Hotel d’Aiminy and its museum, a witness of its magnificent past…
In April 2009, Daniel and Stephane RICHARD, both born in Provence, buy SOULEIADO. They decide to give the brand a new life.
In SOULEIADO’s hotel particulier in the heart of Tarascon, a new team digs deep into the brand’s legacy, its thousand of textile, print blocks and drawing archives, a real treasure hunt spanning 360 years of collecting the heritage of the last “indienneurs”, the “indienne” prints manufacturers.
The brand is back in the fashion landscape and once again delights women.