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Form Help and Purpose - Mojoleaf Microcopy

Taken from www.Mojoleaf.com which is a free service using the Microsoft Reaction Card method so you can find out what peoples first impressions are of your design.

 

Under each field it tells you why each one is needed and sympathises with the irritation of entering repeated information like 'Confirm email address' by acknowledging the irritation and explaining why completing it is a benefit to the user:

 

"I know it's annoying but if you enter the wrong email address you won't get your results."

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Uploaded on January 7, 2011
Taken on January 7, 2011