Press Release for "ADVERTISING BY ARTISTS", curated by Andrew Zealley, by Art Metropole, Feb '07 - April '08 - 1

ART METROPOLE

 

 

 

shop online at artmetropole.com

 

 

 

788 King Street West 2nd Floor, Toronto, Canada MSV 1N6

T 416.703.4404 E info@artmetropole.com

Shop Hours: Mon-Fri 11 a.m. - 6 p.m., Sat 12-5p.m.

 

 

NEW PUBLIC ART CAMPAIGN

 

 

ADVERTISING BY

ARTISTS

 

CECILIA BERKOVIC

STEPHEN ELLWOOD

NESTOR KRUGER

YOKO ONO

 

 

 

Curated by

Andrew Zealley

 

February 2007 - April 2008

 

Art Metropole is pleased to announce a new print media program ADVERTISING BY

ARTISTS. Conceived and curated by Toronto artists Andrew Zealley, ADVERTISING BY

ARTISTS comprises four visual artists and five international print publications. The

resulting 16 ad-works will appear over the course of 15 months. Artists participating in

ADVERTISING BY ARTISTS include Cecilia Berkovic, Stephen Ellwood, Nestor Kruger

and Yoko Ono. The original ad-works created for the project are slated to appear in

selected issues of Border Crossings, BUTT, Cabinet, They Shoot Homos Don't They?,

and WIRE. The completion of the project will be documented by a book, published by

Art Metropole, featuring the complete set of ad-works, plus artist and program notes.

 

"ADVERTISING BY ARTISTS is an is an international print-media project conceived

to draw attention to Art Metropole's online presence and services - as well as a vehicle

for the selected artists to express their own ideas," states Zealley. "Over the coming

15-months, we look forward to challenge the conventions of advertising with pure

imagination. The rules? Each ad-work must include Art Metropole's logo and website

address... the rest is... art."

 

Each ad-work in the ADVERTISING BY ARTISTS series will also be featured online at

artmetropole.com - accompanied by online information about the artists and links to

related information.

 

 

ADVERTISING BY ARTISTS commences with the new issue of Border Crossings (Vol.

26/#1, Winter 2007), the Winnipeg-based contemporary art magazine that has created

a reputation for provocative artist-driven content. The new issue, released on February

2, 2007, features an ad-work by Toronto-based artist, Nestor Kruger, positioned within

the section of the magazine that is occupied by traditional advertisements. Kruger's

ad-work features many of the signifying gestures found in conventional ads, but

without the usual copy. Instead, the ad-work's image (lifted from the internet), is

accompanied by columns of horizontal lines which imply the space normally occupied by

text. A brief dialogue between William F. Buckley and Noam Chomsky is featured in the

print piece.

 

"The pulled caption is a viewer's comment/synopsis of the 1969 debate between

Buckley and Chomsky," explains Kruger. "[It's something] that I watched on youtube."

 

Each of the artists selected to participate in ADVERTISING BY ARTISTS are renown for

their media savvy - from Stephen Ellwood's sophisticated installation text works and

book-works, and Cecilia Berkovic's cultural/information-based imagery, to Yoko Ono's

famous global media campaign like WAR IS OVER (IF YOU WANT IT) and IMAGINE

PEACE.

 

 

For more information please visit www.artmetropole.com

 

For more information regarding Andrew Zealley please visit www.andrewzealley.com

 

For more information contact Ann Dean (416) 703 4400 or info@artmetropole.com

 

 

 

 

Art Metropole is a non-profit artists-run centre incorporated in 1974. We'd like to thank the

Canada Council for the Arts, the Ontario Arts Council, the City of Toronto through the Toronto

Arts Council, as well as private donors for their support.

 

 

Images courtesy of Art Metropole

 

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