Canon EOS IX APS Camera
APS film (short for “Advanced Photo System”) was marketed as the next big thing in film photography in 1996. An innovative 24mm film, APS was able to deliver sharper images despite its smaller size due to the “information exchange” process in which the camera recorded data directly on the film; this would simplify cropping prints to a desired aspect ratio and potentially could provide photofinishers with exposure data to optimize print quality*, and its cassette housing eliminated common loading errors. But by 2011, it had been discontinued. To understand why the leading film and camera brands bet on APS and lost, we’ll take a look at the APS timeline, from concept to grave.
Read On: filmphotographyproject.com/aps-film-the-90s-format-meant-...
Canon EOS IX APS Camera
APS film (short for “Advanced Photo System”) was marketed as the next big thing in film photography in 1996. An innovative 24mm film, APS was able to deliver sharper images despite its smaller size due to the “information exchange” process in which the camera recorded data directly on the film; this would simplify cropping prints to a desired aspect ratio and potentially could provide photofinishers with exposure data to optimize print quality*, and its cassette housing eliminated common loading errors. But by 2011, it had been discontinued. To understand why the leading film and camera brands bet on APS and lost, we’ll take a look at the APS timeline, from concept to grave.
Read On: filmphotographyproject.com/aps-film-the-90s-format-meant-...