Impossible Project Factory
Writing a new Chapter in the History of Photography - IMPOSSIBLE INSTANT FILM (for Polaroid cameras)
New York City, March 22, 2010.
After 17 months of research and development, The Impossible Project announced that it succeeded in its task of re-producing a new analog Instant Film for traditional Polaroid cameras.
Containing more than 30 newly developed components, Impossible today introduced a new, monochrome Instant Film - the PX 100 and PX 600 Silver Shade - and is therewith saving millions of perfectly functioning Polaroid cameras from becoming obsolete (as Polaroid discontinued its instant film
production early in 2008).
Impossible has beyond that started collaborations with international photographers,
who were invited to work with the new film material and therewith created a base
for The Impossible Collection – a growing archive of contemporary Instant Photography
artworks. Furthermore, the supporters of The Impossible Project recently
placed a binding offer to purchase the International Polaroid Collection, located
in the Musée de l‘Elysée, Lausanne. Impossible‘s intention is not only to preserve
and protect this unique collection from being sold in parts, but also to re-open and
expand it by providing the new Impossible film materials to contemporary artists.
A grand Impossible Project‘s Space, hosting a shop as well as a gallery, will open on
April 30, 2010 at 425 Broadway in New York City – celebrating the magic and the
bright future that analog Instant Photography is now facing.
PX 100 and PX 600 Films will be available online at www.the-impossible-project.com
in a limited, First Flush Edition from Thursday, March 25th onwards, and shortly
thereafter at selected premium retail partners all over the world.
In summer 2010, Impossible plans to present its first PX Color Film.
Impossible Project Factory
Writing a new Chapter in the History of Photography - IMPOSSIBLE INSTANT FILM (for Polaroid cameras)
New York City, March 22, 2010.
After 17 months of research and development, The Impossible Project announced that it succeeded in its task of re-producing a new analog Instant Film for traditional Polaroid cameras.
Containing more than 30 newly developed components, Impossible today introduced a new, monochrome Instant Film - the PX 100 and PX 600 Silver Shade - and is therewith saving millions of perfectly functioning Polaroid cameras from becoming obsolete (as Polaroid discontinued its instant film
production early in 2008).
Impossible has beyond that started collaborations with international photographers,
who were invited to work with the new film material and therewith created a base
for The Impossible Collection – a growing archive of contemporary Instant Photography
artworks. Furthermore, the supporters of The Impossible Project recently
placed a binding offer to purchase the International Polaroid Collection, located
in the Musée de l‘Elysée, Lausanne. Impossible‘s intention is not only to preserve
and protect this unique collection from being sold in parts, but also to re-open and
expand it by providing the new Impossible film materials to contemporary artists.
A grand Impossible Project‘s Space, hosting a shop as well as a gallery, will open on
April 30, 2010 at 425 Broadway in New York City – celebrating the magic and the
bright future that analog Instant Photography is now facing.
PX 100 and PX 600 Films will be available online at www.the-impossible-project.com
in a limited, First Flush Edition from Thursday, March 25th onwards, and shortly
thereafter at selected premium retail partners all over the world.
In summer 2010, Impossible plans to present its first PX Color Film.