Michael Beindorff
NHL’s Extreme Caution
PROJECT: The challenge was to create a season ticket brochure for the Colorado Avalanche before the team had a name, uniform, or logo. Ascent Entertainment had purchased the Quebec Nordiques and was in the process of moving them to Denver, Colorado, during the design of this brochure.
DESCRIPTION: The goal of this unique piece was to generate anticipation around the excitement of a Canadian NHL team moving to Colorado. A little known fact: The Colorado Avalanche were almost named “The Extreme,” which was used in the headline of the brochure.
NHL’s Extreme Caution
PROJECT: The challenge was to create a season ticket brochure for the Colorado Avalanche before the team had a name, uniform, or logo. Ascent Entertainment had purchased the Quebec Nordiques and was in the process of moving them to Denver, Colorado, during the design of this brochure.
DESCRIPTION: The goal of this unique piece was to generate anticipation around the excitement of a Canadian NHL team moving to Colorado. A little known fact: The Colorado Avalanche were almost named “The Extreme,” which was used in the headline of the brochure.