Boulevard des Italiens - Paris (France)
Boulevard des Italiens 16/08/2020 20h55
The station entrance of métro line 8 and 9 Richelieu Drouot on the Boulevard des Italiens with an advertisement of the new retro Nike Blazer of 1972.
Nike Blazer
The Nike Blazer was only the third shoe released under the newly named sports brand "Nike" in 1973, originally developed as a basketball shoe.
This sneaker was originally worn by NBA star George "The Iceman" Gervin which exposed NBA fans to the Nike brand for the first time. The original shoe was made out of three main components, the upper portion of the shoe was made up of leather, the tongue was made up of nylon and the mid sole consisted of rubber just like most sneakers use today. At this point in time, other sneaker giants were also breaking into the NBA with their own basketball sneakers and basketball stars to market them such as Julius Erving with Converse and Walt Frazier with Puma, so Nike definitely had competition in this space.[5] Nevertheless, Nike was well prepared to compete with the other industry giants and that could be attributed to the fact that the Nike Blazer possessed the best technology for basketball shoes at the time. The Nike Blazer is still available in the sneaker market in a low and mid-top.
Although the Nike Blazer was originally created for the sport of basketball, since then it became a part of the Nike SB (Skateboarding) sub brand and is currently marketed towards the skateboarding community.
[ Wikipedia 2020 ]
Boulevard des Italiens - Paris (France)
Boulevard des Italiens 16/08/2020 20h55
The station entrance of métro line 8 and 9 Richelieu Drouot on the Boulevard des Italiens with an advertisement of the new retro Nike Blazer of 1972.
Nike Blazer
The Nike Blazer was only the third shoe released under the newly named sports brand "Nike" in 1973, originally developed as a basketball shoe.
This sneaker was originally worn by NBA star George "The Iceman" Gervin which exposed NBA fans to the Nike brand for the first time. The original shoe was made out of three main components, the upper portion of the shoe was made up of leather, the tongue was made up of nylon and the mid sole consisted of rubber just like most sneakers use today. At this point in time, other sneaker giants were also breaking into the NBA with their own basketball sneakers and basketball stars to market them such as Julius Erving with Converse and Walt Frazier with Puma, so Nike definitely had competition in this space.[5] Nevertheless, Nike was well prepared to compete with the other industry giants and that could be attributed to the fact that the Nike Blazer possessed the best technology for basketball shoes at the time. The Nike Blazer is still available in the sneaker market in a low and mid-top.
Although the Nike Blazer was originally created for the sport of basketball, since then it became a part of the Nike SB (Skateboarding) sub brand and is currently marketed towards the skateboarding community.
[ Wikipedia 2020 ]