Alexanderplein - Amsterdam (Netherlands)
Alexanderplein | Mauritskade 19/02/2015 12h28
The 'no-logo' campaign of McDonald's is quite unique in the wonderful world of advertising. This mupi is one of the examples of this February campaign of McDonald's.
McDonald's has displayed its most popular products in pictos instead of appetizing pictures of Big Macs, French fries and Quarter Pounders, McDonald's uses the latest outdoor advertising icons of the most famous products.
Piece by piece the products are so recognizable that consumers automatically create a link with McDonald's. Therefore, the advertising agency opted for a campaign, such as the consumer has not been used to. The pictos show that even if McDonald's simplifies the picture, their products are still very recognizable.
The campaign is based on the design of TBWA\Paris, led by creative director Jean-François Goize and artistic director and illustrator Michael Mikiels. The advertising is not completely without a logo. If you look closely, you see the golden arches of McDonald's in every Picto in mini version.
[ Adformatie ]
Alexanderplein - Amsterdam (Netherlands)
Alexanderplein | Mauritskade 19/02/2015 12h28
The 'no-logo' campaign of McDonald's is quite unique in the wonderful world of advertising. This mupi is one of the examples of this February campaign of McDonald's.
McDonald's has displayed its most popular products in pictos instead of appetizing pictures of Big Macs, French fries and Quarter Pounders, McDonald's uses the latest outdoor advertising icons of the most famous products.
Piece by piece the products are so recognizable that consumers automatically create a link with McDonald's. Therefore, the advertising agency opted for a campaign, such as the consumer has not been used to. The pictos show that even if McDonald's simplifies the picture, their products are still very recognizable.
The campaign is based on the design of TBWA\Paris, led by creative director Jean-François Goize and artistic director and illustrator Michael Mikiels. The advertising is not completely without a logo. If you look closely, you see the golden arches of McDonald's in every Picto in mini version.
[ Adformatie ]