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Uses & gratifications: personal identity

‘Personal identity’ refers to the way in which media play a part in defining us. Issues of taste come into play here – how our choices reflect our preferences for information, pleasure and so on but also, in turn, reinforce our sense of who we are. For instance, we may consider the kinds of people presented to us in factual and fictional media forms, judging and defining ourselves in relation to them. Critics play a part here, too, as do notions of media personalities as ‘role models’.

 

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Uploaded on September 28, 2010
Taken on February 14, 2010