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Dunkin Donuts Rebrand

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by MattStevensCLT

A daydream rebrand of Dunkin Donuts. The focus of this exercise was to do both a special 60th Anniversary program and general brand evolution. It was eventually featured on BRAND NEW's April Fool's post. (pssst...it's not real)

www.underconsideration.com/brandnew/archives/dunkie_drink...

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24 photos · 460 views
60th Anniversary mark
Dunkie redesign
Dunkie hero
Donut box
Hot cup
Cold cup
Anniversary mug
50's shirt
60's shirt
70's shirt
80's shirt
Street level graphics
Store banners
Gift cards
Logo treatments
Donut packaging
Cold cup
Bag
Dunkie shirt
With sprinkles
BRAND NEW April Fool's: The April Fools post
BRAND NEW April Fool's: Armin's follow up
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