mark blaylock
O2 Agent Programme
This programme was created to encourage people to become Agents for O2 within the company that they worked for - sharing the benefits of o2 with their colleagues.
The prospective Agent received a piece of Direct Mail that told them about the programme and gave them a unique access code.
When the Agent visited the website and entered their unique access code - they were greeted by name with a tailored film that explained in detail how the programme worked.
There was an 100% response rate with an 80% take-up.
O2 Agent Programme
This programme was created to encourage people to become Agents for O2 within the company that they worked for - sharing the benefits of o2 with their colleagues.
The prospective Agent received a piece of Direct Mail that told them about the programme and gave them a unique access code.
When the Agent visited the website and entered their unique access code - they were greeted by name with a tailored film that explained in detail how the programme worked.
There was an 100% response rate with an 80% take-up.