Ramada Inn ad , 1973
Needlepoint map features dots indicating Ramada locations around the nation. Map reminds me of the old weatherboards on local TV newscasts that were marked with grease pencils or magnetic symbols in the days before computerized maps became the standard.
Ramada's "Welcome Home" campaign was designed to promote the chain's hotels as offering a more old-fashioned home-like image against archrival Holiday Inns' "No Surprises" campaign of the same period.
Ramada Inns ran a companion TV ad to this slick in the U.S. on network television (CBS, NBC and ABC) during 1973 and 1974 with "Welcome Home" theme. That commercial (previously posted here but now gone due to removal from YouTube for use violation) was filmed at the old Ramada Inn on East Van Buren in Phoenix, which was across the street from Ramada's corporate headquarters complex. The hotel itself was demolished several years ago and is now a vacant field.
Ramada Inn ad , 1973
Needlepoint map features dots indicating Ramada locations around the nation. Map reminds me of the old weatherboards on local TV newscasts that were marked with grease pencils or magnetic symbols in the days before computerized maps became the standard.
Ramada's "Welcome Home" campaign was designed to promote the chain's hotels as offering a more old-fashioned home-like image against archrival Holiday Inns' "No Surprises" campaign of the same period.
Ramada Inns ran a companion TV ad to this slick in the U.S. on network television (CBS, NBC and ABC) during 1973 and 1974 with "Welcome Home" theme. That commercial (previously posted here but now gone due to removal from YouTube for use violation) was filmed at the old Ramada Inn on East Van Buren in Phoenix, which was across the street from Ramada's corporate headquarters complex. The hotel itself was demolished several years ago and is now a vacant field.