M and C Group
Can You Feel my Pain?
''Can You Feel My Pain?' was a Europe-wide initiative coordinated in Ireland by First Medical Communications. Its objective was to give a collective voice to people affected by chronic pain. The campaign was developed in support of a wider initiative communicating the plight of pain sufferers to policy-makers with a view to driving attitude change.
The campaign was launched with a creative photocall which asked the public to "Answer Ireland's Call". The launch photo shoot featured Annalisa Flanagan, holder of the Guinness Book of Records world's loudest shout, former Irish rugby international Malcolm O'Kelly and Eimear Kearney, who suffers from chronic pain. The trio came together to 'call' on the Irish public to visit www.chronicpain.ie and sign a petition supporting the rights of Irish people living with chronic pain.
The M+C Group, Pfizer and Chronic Pain Ireland won an award for CYMP in the 'Best Education Project – Pharmaceutical' category at the Irish Healthcare Awards in 2011.
Can You Feel my Pain?
''Can You Feel My Pain?' was a Europe-wide initiative coordinated in Ireland by First Medical Communications. Its objective was to give a collective voice to people affected by chronic pain. The campaign was developed in support of a wider initiative communicating the plight of pain sufferers to policy-makers with a view to driving attitude change.
The campaign was launched with a creative photocall which asked the public to "Answer Ireland's Call". The launch photo shoot featured Annalisa Flanagan, holder of the Guinness Book of Records world's loudest shout, former Irish rugby international Malcolm O'Kelly and Eimear Kearney, who suffers from chronic pain. The trio came together to 'call' on the Irish public to visit www.chronicpain.ie and sign a petition supporting the rights of Irish people living with chronic pain.
The M+C Group, Pfizer and Chronic Pain Ireland won an award for CYMP in the 'Best Education Project – Pharmaceutical' category at the Irish Healthcare Awards in 2011.