makeHELLO
Kelley Blue Book : Website Redesign
The central goal was to get potential customers to the content they want so they could make informed decisions about the products they need. The problem was that Kelley Blue Book has so much to offer.
Our solution was to make landing pages that are both plain and communicative. We also implemented navigational conventions and page layouts that always let you know where you are while always making it clear where you can go. Collaborating with Kelley Blue Book’s internal design team on graphical details and icons, we arrived at a fresh design that still holds true to the brand.
A secondary goal was to develop a site that is accessible to internal design and development teams. All coding was done with best practices and follow-up development in mind.
It felt like a sprawling project at the start, but when you apply design, all things come to order.
Kelley Blue Book : Website Redesign
The central goal was to get potential customers to the content they want so they could make informed decisions about the products they need. The problem was that Kelley Blue Book has so much to offer.
Our solution was to make landing pages that are both plain and communicative. We also implemented navigational conventions and page layouts that always let you know where you are while always making it clear where you can go. Collaborating with Kelley Blue Book’s internal design team on graphical details and icons, we arrived at a fresh design that still holds true to the brand.
A secondary goal was to develop a site that is accessible to internal design and development teams. All coding was done with best practices and follow-up development in mind.
It felt like a sprawling project at the start, but when you apply design, all things come to order.