B. COTTENCEAU
"Dubo, Dubon, Dubonnet"
Dubonnet was first sold in 1846 by Joseph Dubonnet, in response to a competition run by the French Government to find a way of persuading French Foreign Legionnaires in North Africa to drink quinine. Quinine combats malaria but is very bitter.
The brand ownership was taken over by Pernod Ricard in 1976. It was re-popularised in late 1970s by an advertising campaign starring Pia Zadora. It is available in Rouge, Blanc and Gold (vanilla and orange) varieties. Dubonnet is also widely known by the advertisement slogan of the French graphic designer Cassandre "Dubo, Dubon, Dubonnet" (a play on words roughly meaning "It's nice; it's good; it's Dubonnet"), which still can be found on walls of houses in France.
"Dubo, Dubon, Dubonnet"
Dubonnet was first sold in 1846 by Joseph Dubonnet, in response to a competition run by the French Government to find a way of persuading French Foreign Legionnaires in North Africa to drink quinine. Quinine combats malaria but is very bitter.
The brand ownership was taken over by Pernod Ricard in 1976. It was re-popularised in late 1970s by an advertising campaign starring Pia Zadora. It is available in Rouge, Blanc and Gold (vanilla and orange) varieties. Dubonnet is also widely known by the advertisement slogan of the French graphic designer Cassandre "Dubo, Dubon, Dubonnet" (a play on words roughly meaning "It's nice; it's good; it's Dubonnet"), which still can be found on walls of houses in France.