lkurnarsky
CAPPUCCINO POISED DELICATELY, Los Angeles
Notice the pinkie. Could it be that this woman is 'branding' herself? Is the perverse programming generated by the Madison Avenue Mind-Engineers so invasive that it permeates this far? I'm just utilizing this woman and this moment as a doorway into this discussion. Obviously when the cap is on backwards, when 'mah music!' is blasting at us from tricked-out Honda Civics equipped with nuclear subwoofers, when cell-phones are taken out glanced at put away, taken out a few moments later flipped open, flipped closed, it is a kind of transmission meant to assure others in the proximity or advertise. Obviously. But how deep does it go? Is the ego being displaced by the super ego in the sense that we are not aware of the ego but hyperaware of the super ego? Is this a mental illness that explains so many of our post-modern fetishes and neurotic compulsions? Is that why coffee is so popular these days - especially, in coffee purchased at the alter of of some transnational god? How carefully this woman as dressed and adorned herself so as to venture out in the great world and at least leave a spoor.
That stated, all that projected upon this image, I must tell you that the coffee she is consuming is wonderful- way better than the swill from Bucks - and it is served at a stand-alone kiosk in the Los Angeles Farmer's market - which is still an anomaly in that it is a collection of eclectrc small merchants - albeit not one farmer.
Overall, I think what we are witnessing is the emergence of something unconscious that undermines the psyche, something that emerges as pandemic narcism bordering on solipsism. This comes unintended out of the idea of selling for profit as opposed to recompense for what something might be worth. The base notion of profit is to get as much for any product or service as you can divorced from any evaluation of worth except worth as measured by the vicious circle of the willingness to pay. Better known as 'whatever the market might bear' economics, this means that what a product or a service might really be actually worth in terms of cost, labor, rarity etc. can become an obstacle to profit. The marketing and advertising solution is to create the mass psychology of neediness within a target population, for example young women. Thus what is sold is not something but a concept such as "life-style' or 'bling', fashion, or snobbery – all of it neurosis based upon the social engineering of the psychology of need in the target as opposed to the much touted idea of Capitalism existing as an instrument of fulfilling human needs.
The term branding certainly comes to mind. Thus the gap (Gap) between what you might actually conceivably need is purposefully displaced by what you are made to desire. Your desire, however, can be at best only temporarily fulfilled as the death of desire would lead to market stagnation. And so the gap is to be filled by the habit of purchase, consumption and then diarrhea-like discarding; this for all eternity. If we had a system based upon rigorous bartering - meaning arguing about if a donkey is worth ten pecks of tomatoes or twelve - as opposed to whatever I can get you to pay me, I don't think the same neurotic disorders would have likely emerged.
CAPPUCCINO POISED DELICATELY, Los Angeles
Notice the pinkie. Could it be that this woman is 'branding' herself? Is the perverse programming generated by the Madison Avenue Mind-Engineers so invasive that it permeates this far? I'm just utilizing this woman and this moment as a doorway into this discussion. Obviously when the cap is on backwards, when 'mah music!' is blasting at us from tricked-out Honda Civics equipped with nuclear subwoofers, when cell-phones are taken out glanced at put away, taken out a few moments later flipped open, flipped closed, it is a kind of transmission meant to assure others in the proximity or advertise. Obviously. But how deep does it go? Is the ego being displaced by the super ego in the sense that we are not aware of the ego but hyperaware of the super ego? Is this a mental illness that explains so many of our post-modern fetishes and neurotic compulsions? Is that why coffee is so popular these days - especially, in coffee purchased at the alter of of some transnational god? How carefully this woman as dressed and adorned herself so as to venture out in the great world and at least leave a spoor.
That stated, all that projected upon this image, I must tell you that the coffee she is consuming is wonderful- way better than the swill from Bucks - and it is served at a stand-alone kiosk in the Los Angeles Farmer's market - which is still an anomaly in that it is a collection of eclectrc small merchants - albeit not one farmer.
Overall, I think what we are witnessing is the emergence of something unconscious that undermines the psyche, something that emerges as pandemic narcism bordering on solipsism. This comes unintended out of the idea of selling for profit as opposed to recompense for what something might be worth. The base notion of profit is to get as much for any product or service as you can divorced from any evaluation of worth except worth as measured by the vicious circle of the willingness to pay. Better known as 'whatever the market might bear' economics, this means that what a product or a service might really be actually worth in terms of cost, labor, rarity etc. can become an obstacle to profit. The marketing and advertising solution is to create the mass psychology of neediness within a target population, for example young women. Thus what is sold is not something but a concept such as "life-style' or 'bling', fashion, or snobbery – all of it neurosis based upon the social engineering of the psychology of need in the target as opposed to the much touted idea of Capitalism existing as an instrument of fulfilling human needs.
The term branding certainly comes to mind. Thus the gap (Gap) between what you might actually conceivably need is purposefully displaced by what you are made to desire. Your desire, however, can be at best only temporarily fulfilled as the death of desire would lead to market stagnation. And so the gap is to be filled by the habit of purchase, consumption and then diarrhea-like discarding; this for all eternity. If we had a system based upon rigorous bartering - meaning arguing about if a donkey is worth ten pecks of tomatoes or twelve - as opposed to whatever I can get you to pay me, I don't think the same neurotic disorders would have likely emerged.