Thought Leaders
In October 2016, the Quinlan School of Business hosted our 5th Annual Case Competition. 73 undergraduate Loyola students in 16 teams, and 18 judges, including alumni and business professionals, participated. Through the competition, our students demonstrate what they have learned in the classroom and apply it to a real-world business situation.
This year's case, "Google Car", asked the teams to look at Google's entrance into autonomous driving. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google?
Themes: Innovation; Market entry; Operations management; Technology
Karim R. Lakhani; James Weber; Christine Snively. "Google Car." Harvard Business School Case 9-614-022, January 2014. (Revised March 2015.)
Photo Credit: Trung Nguyen
Thought Leaders
In October 2016, the Quinlan School of Business hosted our 5th Annual Case Competition. 73 undergraduate Loyola students in 16 teams, and 18 judges, including alumni and business professionals, participated. Through the competition, our students demonstrate what they have learned in the classroom and apply it to a real-world business situation.
This year's case, "Google Car", asked the teams to look at Google's entrance into autonomous driving. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google?
Themes: Innovation; Market entry; Operations management; Technology
Karim R. Lakhani; James Weber; Christine Snively. "Google Car." Harvard Business School Case 9-614-022, January 2014. (Revised March 2015.)
Photo Credit: Trung Nguyen